The real cost of being social
Social Media has changed the world forever. But greater levels of engagement bring with them greater overheads for your businesses. Where will it stop?
There was a time when dedicated customer support was an overhead for only the largest corporations. The cost of maintaining call centers and support desks was a price you paid once you'd scaled your business.
That was then, this is now.
As we approach 2014 the world is a very different place. Social media has leveled the playing fields for small businesse…